The Genesis of Sun Day Red: Tiger Woods' New Chapter in Footwear
When Tiger Woods and Nike parted ways in January 2024 after 27 years together, smart money was on Tiger re-emerging with a fresh new brand, and one that he could...
New Arrivals
Discover the latest in apparel, footwear, accessories, and golf essentials—curated by Fairway.
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J.J. Spaun Shines in PUMA at Golf’s Third Major of the Year
When J.J. Spaun birdied the final two holes at Oakmont Country Club to win golf’s third major of the year, he didn’t just conquer one of the sport’s toughest tests—he...
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Payntr Golf Shoes: The New Standard in On-Course Performance
Golf footwear has entered a new era, and at the forefront is Payntr Golf. The brand is rewriting the rules on performance, comfort and style by leaning into the tagline,...
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Fore the Win: Elite Gifts for Golf-Loving Dads
Getting Dad something golf-related for Father’s Day just makes sense. It’s a tradition almost as old as the holiday itself. But there are years – and dads – that come...
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Winning Looks From Golf's Second Major of the Season
Golf's second major of 2025 is officially in the books, with Scottie Scheffler hoisting the Wanamaker Trophy in the end to go along with his hefty pay day of over...
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Fairway Styles Grand Opening Event: Celebrate With Us in Santa Ana!
Fairway Styles is officially stepping off the screen and into the real world with the opening of our very first brick-and-mortar location, which is now open inside Roger Dunn Golf Shops in...
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RAINS Steps onto the Green: A New Chapter in Waterproof Lifestyle Design
In a move as bold as it is natural, RAINS, the Danish outerwear powerhouse known for redefining modern rainwear, has officially entered the world of golf.
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Puma and Payntr Lead the Way for Golf's Second Major
As golf’s second major of the 2025 season tees off at Quail Hollow Club in Charlotte, North Carolina, the fairways will showcase not only top-tier golf but also standout style.
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Effortless Style, On and Off the Course: Welcome to the World of Varley
Designed for the woman who moves with intention, Varley brings a fresh perspective to the modern golf wardrobe—one that blurs the lines between sport, style, and everyday life.
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Inside the Looks of Augusta’s Best-Dressed Pros
As azaleas bloom and green jackets take center stage, golf’s most iconic week has arrived. The first major of the season isn't just a celebration of the game — it's...
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Jordan Golf Tees Up a Fresh Drop for Spring
It seems like the more that the Jordan brand’s iconic “Jumpman” logo becomes synonymous with golf, the more great new golf shoe releases they are dropping.Â
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Introducing Williams Athletic Club: For the Golfing Woman Who Does Everything
Williams Athletic Club was founded by Susi Proudman, whose 30 years in the fashion industry includes stops at iconic brands like Nike, lululemon, M&S and Aritzia.
